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CNET News.com is reporting that though they are late to the party MTV and Microsoft are teaming up and launching a new music service called Urge in 2006 and it will be integrated into a new version of Windows Media Player. I’m sure it will be the market leader in the also-ran(not iTunes) segment of the digital music download business with it’s integration into media player. The execs at Napster, Yahoo, etc are probably pulling out their hair out right now.

Tags: Digital Music, iTunes, Microsoft, MTV